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  • Writer's pictureJasdeep Singh West Hartford, CT UConn MBA

The Benefits of Having a Trusted Consultant

Especially for Start-Ups and Small Businesses

two women consulting; Jasdeep Singh
Two minds are better than one. Image by CoWomen on Unsplash

If you'd like to see the video of this article, please view the above YouTube link.

Are you getting ready to start a business? Make sure you take a look at this guide to learn the importance of getting outside consulting for your start-up.

Becoming an entrepreneur is one of the most exhilarating experiences that someone can pursue. Unfortunately, it can also be one of the most terrifying. After all, approximately 90% of all startups fail at some point.

Hiring a consultant can drastically increase your chances of success, but not everyone is aware of the benefits consultants provides. Consultants play multiple roles when supporting a business, including project partner, expert partner, and management partner. Let's take a look at how these roles come together to positively effect important parts of your company.

Financial Planning

One of the most difficult responsibilities that new entrepreneurs have to face is how to properly allocate their finances. This is especially true during the first few years of business when every dollar and decision carries significant weight.

An experienced consultant will give you the guidance you need in order to formulate a proper budget. From using robust software and well tested spreadsheets to generating various reports and providing various financial analyses, consultant can add a great deal of value in the decision making process. Not only will this help you understand your expenses, but you’ll also gain insight into the costs that you need to prioritize.

For instance, a business that operates within the technology space could see a long term increase in productivity by investing in expensive equipment and software during its early stages. This would greatly affect cash flows and the balance sheet but an entrepreneur without proper guidance may not see the opportunities in this situation and choose to forgo the investment. This same situation can be said for virtually every other industry.

Additionally, many business owners incur a large amount of debt in order to get their company up and running, making cost efficiency, and appropriate use of debt, an essential endeavor.

Your consultant will provide you with the best ways to manage these important expenses during the early stages and have access to the analysis you need when you need it.

Operational Management

More often than not, a start-up or small business will be spread quite thin with so much to do and so few people involved. There simply may not be adequate time or experience on the team to take on the challenges of operations (ex. supply chains, inventory) and structural processes (ex. HR, leadership norms) that build solid businesses. These are important areas that can make or break companies in the short and long run and a trusted consultant can help you navigate these tricky waters.

In general, new executives tend to have a unique point of view when it comes to managing their startup due to their passion and vision. Although they may have plenty of fresh ideas, management can be as important as leadership and being able to lean on someone can help delineate the differences and suggest concrete procedures that need to be in place.

Without strong norms, rules, and an inclusive culture, an organization can quickly become a loose places that doesn't support people's growth and rarely produces optimal results.

While it’s not impossible for inexperienced entrepreneurs to learn as they go and find success while they do it, having someone to guide you past common pitfalls is an invaluable resource.

Professional Industry Insight

Advice from a professional who has already navigated their way through the industry themselves, or with other companies, is knowledge that can’t be replaced.

Such insights becomes increasingly true as businesses scale in size, which often result in the arrival of both new challenges and opportunities. For instance, a small company that grows to become a notable force in its industry will have to quickly adapt to its competitors at that level. Without proper guidance, complications can easily arise that directly impact productivity, revenue, etc.

Consultants who are thoroughly educated in your sector and in overall business planning can help you capitalize on the attributes that help you stand out. They will come with a strong understanding of what the industry needs to see in terms of services, solutions, and overall presence. An effective consultant will also help you develop your company into the best version of itself, helping you clarify your value proposition within the industry.

Market Research

Sometimes, a company can offer quality services and solve real pain points for customers but still struggle to become profitable. Having a strong understanding of your target market is an essential pillar of success, and it's often difficult for small companies to have the necessary research and insights.

Servicing your target market involves not only properly defining your target segment but also understanding the best ways to reach these potential customers. Marketing is a complex circle of determining the appropriate channel for customer outreach, strategically spending money on advertising, and using return on investment and customer acquisition cost feedback to make future decisions.

Additionally, you'll need to accommodate market trends and changes that can drastically impact how your company operates seemingly overnight.

An experienced consultant will be able to provide you with ongoing research about your target market and sector trends. This typically includes:

  • Information about competitors with similar business models

  • How to recognize conventional changes in market performance

  • How to increase your presence in the market

Having a solid understanding of your market, and the importance of marketing, will exponentially increase your company's chances of long-term viability.

people planning on charts; Jasdeep Singh
Planning is everything. Photo by Adi Sakti on Unsplash

A Plan For The Future

No matter how ambitious entrepreneurs are, it can be difficult for them to establish realistic goals when it comes to their company's future. This can most often be attributed having goals that are either too large, too minute, or misaligned to their vision. Any one of these planning mistakes can hinder the company's ability to recognize opportunities they should capitalize upon.

Setting actionable and measurable short and long-term goals that align with the vision and value proposition of the business can boost overall focus and efficiency since there will be concrete objectives everyone can understand and work collaboratively to pursue.

Using SMART goals, a business model canvas, or other strategies can be essential practices to ensure companies are organized and moving cohesively in the right direction. A reputable consultant will help you establish what you'd like to accomplish, how to do it, and then help you create a timeline that you can adhere to.

Deciding Whether or Not You Need Consulting Can Seem Difficult

But it doesn't have to be.

With the above information about professional consulting in mind, you'll be well on your way toward making the decision that's best for you and your business.

Want to learn more? Check out your state's Small Business Development Association and feel free to get in touch with me.

Jasdeep Singh West Hartford, CT

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