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A TRAIN OF THOUGHT
Business Is Always Moving...
Business Tools For Learning
Tools are meant to be shared. Image by Daria Nepriakhina on Unsplash
A proto persona is a way to determine market segments, understand their needs, and help plan company actions.
Marketing Plan Guide:
Research, Planning, Execution, Reflection
This guide builds upon the proto persona worksheet to help organize a marketing campaign through the four phases: research, planning, execution, and reflection.
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